Sunglasses provide year-round function that blends eye protection and statement style. Their diverse lens technologies, frame materials and fashion forward designs explain the enduring consumer demand. For retailers, investing confidently in reliable sunglass inventory makes smart business sense. Sourcing stock affordably requires insider techniques detailed below for keeping shelves stocked while maintaining healthy profit margins.
Bulk Ordering Direct from Manufacturers
The most budget friendly tactic for amassing abundant sunglass inventory taps directly into bulk manufacturer rates exclusive to wholesalers like Olympic Eyewear and large volume B2B clientele. Consolidating orders reaching several hundred units at once means retailers trigger steep volume discounts lowering the per unit cost significantly. For example, a dozen pairs may retail for $10 each at normal rates. Order over 500 pieces and pay just $3 instead. These wholesale rates get extended by suppliers to incentivize large bulk sunglasses purchases saving warehouses and shipping expenses. The savings then get passed onto retailers.
Previewing Collections at Industry Trade Shows
Domestic and international eyewear trade shows offer retailers insider opportunities to preview coming seasons’ sunglass styles and place advance bulk orders on new release collections, often six to twelve months ahead of actual delivery. Getting this purchasing jump ahead of the competition guarantees the hottest styles in stock ready for eager customers. Trade show sourcing also facilitates rare, small batch and limited edition finds unavailable through mainstream channels. The early ordering discounts, combined with unique product discoveries, keep inventory fresh and affordable.
Joining Group Purchasing Organizations
Specialized group purchasing organizations provide independent retailers pooled negotiating power similar to major chain stores to foster discounted bulk buying opportunities. Banding together means small or mid-sized operations leverage shared sunglass volume needs across organizations to command better wholesale rates gained through strength in numbers. Access to preferred, discounted rates normally requiring substantially higher sales minimums assists smaller players in establishing competitive footing against major chains and large operations.
Optimizing Sales Avenues to Turnover Merchandise
The key to capitalizing on bulk sunglasses deals involves consistent turnover selling through merchandise to make way for new stock and maximize return on investment. Expanding sales avenues raises visibility and multiplies purchasing options to aid fast turnover. Consider promoting shop hours across all social media platforms, catching localized customer searches. Enable checkouts anywhere through mobile POS systems. Offer on-site optician services for prescriptions and custom fittings, converting every guest. Prompt purchasing moves bulk inventory, translating to revenue.
Promotional Pricing Strategies
Another way retailers fully capitalize on bulk sunglass purchase rates involves creatively leveraging promotional pricing specials to hype new arrivals, spotlight specific collections or simply drive traffic. Mark down best-selling core colors during slow retail months, rotating frames prominently with fresh signage and email alerts updating loyal customers. Bundle recently released styles as gift sets around peak seasonal moments like summer travel months or holidays. Limited time percentage-off offers incentivize customers to act fast helping sunglasses fly off displays.
Prioritizing Complimentary Merchandizing
When investing in expanded sunglass selection, retailers simultaneously position accompanying merchandise to layer on profits. Allocating additional space nearby sunglass fixtures to display relevant products like specialty lenses cleaners, protective cases and neck cords captures add-on sales. Stack coordinating straw hats and baseball caps to complete vacation outfits. Complimentary products remind customers to account for sunglass essentials multiplying profitable opportunities.
Conclusion
Maintaining bountiful sunglass inventory selection requires affordable resupply considering year-round consumer demand and latest eyewear trends. Tapping into direct bulk discounts, trade show deals and group purchasing organizations assists retailers in keeping the newest styles well stocked at favorable rates for deeper profit margins. Enabling omnichannel purchasing avenues then optimizes sales revenue potential. Embracing these affordable bulk sourcing strategies allows retailers to confidently deliver exceptional sunglass selection.
